TI's New Processor Integrates SMSC's MediaLB Interface for MOST(R) Automotive Infotainment Applications

Key to the efficient implementation of the MediaLB interface is the Digital Audio Routing Engine (DARtE), which provides the interconnection between the MediaLB interface, up to six I2S digital audio ports, and TI's Digital Signal Processor (DSP). The DARtE performs multiple channels of hardware mixing, sample rate conversion, framing and scheduling of audio streams, offloading up to 100 MHz of DSP bandwidth and simplifying the management of multiple audio streams.

"TI's dual-core OMAP technology provides us with the multimedia performance and integrated peripherals we need to compete cost-effectively," says Georg Sandhaus, Director of Systems Engineering at Blaupunkt Driver Information Systems Group, a division of Bosch. "TI's focus on the needs of the automotive industry, including the support of MediaLB, gives us not only a BOM cost advantage over our competition, but a significant time-to-market advantage as well."

TI's new automotive infotainment processor introduces several important capabilities compared to previous devices, including USB 2.0-compliant full- speed host, client and On-The-Go ports; Secure Digital (SD) memory card interface; integrated LCD controller with on-chip frame buffer; hardware ATA interface; and an on-chip 10-channel, 10-bit A/D converter and Advanced ADC controller for supporting system-level functions such as monitoring radio signal strength or interfacing to low-cost gyroscopes.

"MOST enables OEMs to move away from complex, single-box infotainment systems and introduce cost-effective, new multimedia functions simply by adding components to an efficient network," says Herbert Hetzel, founder of OASIS SiliconSystems (which was acquired by SMSC in March 2005) and Managing Director of SMSC's AIS business unit. "TI's commitment and support for the MOST platform will help to build further momentum for the technology throughout the world and help to establish MediaLB as a global industry standard for inter-chip multimedia connectivity."

MOST multimedia networking technology, which is the standard in European luxury cars, enables new classes of multimedia application connectivity. It facilitates the efficient transport of real-time streaming multimedia and control and packet information over a single wire or optical fiber. This eliminates the need to run multiple buses throughout a vehicle and enables OEMs to decentralize infotainment functions into various components distributed around the vehicle. For example, a remote DVD player can be controlled by the radio head-unit while delivering audio and video over the same network for playback at several locations simultaneously.

Today's chip-to-chip interface solutions have lacked a high-speed, low pin-count bus capable of carrying all possible multimedia data types, including audio and video streams, and control and packet data for applications such as navigation map information. SMSC is working to establish MediaLB as an open industry standard to provide fast, powerful and cost- efficient solutions for these systems.

The MediaLB interface provides improved access to the MOST bus through a single interface, simplifying design and increasing overall throughput, while reducing pin count, system cost, chip size and overall power consumption. MediaLB reduces complexity and offers a synchronous and serial on-board and inter-chip communication bus to the MOST network. MediaLB is highly scalable. It is future-proof and will be used on all current and future SMSC MOST Network ICs.

Availability

Currently sampling to automotive infotainment customers with evaluation modules (EVMs) available in 3Q05, TI anticipates that the newest OMAP processor for automotive infotainment products will receive AEC Q-100 qualification by the end of the year.

For more information on MOST, visit http://www.mostcooperation.com .

About Texas Instruments

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com .

Safe Harbor

Statements contained in this news release regarding the automotive electronics market and other statements of management's beliefs, goals and expectations may be considered "forward-looking statements" as that term is defined in the Private Securities Litigation Reform Act of 1995, and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by these statements. The following factors and the factors discussed in TI's most recent Form 10-K could cause actual results to differ materially from the statements contained in this press release: actual customer demand and qualification testing for TI products. TI disclaims any intention or obligation to update any forward- looking statements as a result of developments occurring after the date of this press release.

Trademarks

OMAP is a trademark of Texas Instruments. All other trademarks and registered trademarks are property of their respective owners.

CONTACT: Stephanie Groswirt of Texas Instruments Incorporated,
+1-214-480-2512, or Email Contact , for Texas Instruments
Incorporated. Please do not publish these numbers or email addresses.

Web site: http://www.ti.com/
http://www.ti.com/automotiveomap/
http://www.mostcooperation.com/